E-Marketing through online communities
is one of the biggest development of technology in Nepal. Online community
nowadays, for most of Nepalese people, online community is a common thing. It
becomes one of the Nepalese people needs. Many Nepalese people involve in this
online community almost everyday. An online community is a virtual community
that exists online whose members enable its existence through taking part in
membership rituals. An online community consists of people, who interact socially
as they strive to satisfy their own needs or perform special roles, such as
leading or moderating. A shared purpose, such as an interest, need, information
exchange, or service that provides a reason for the community. Online
communities are used for a variety of social and professional groups
interacting via the internet. It does not necessarily mean that there is a
strong bond among the members. Though online communities have also become a
supplemental form of communication between people who know each other primarily
in real life. Online communities certainly can exist based on a single type of
software, such as a chat or list server, but the current trend is to embed
community modules into a web site and create a complete environment. Custom
built software environments also exist, for distance education, conferencing,
group support and homesteading environments for hosting others.
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